Betsson and Oddin.gg launch an esports alliance.
Betsson, a sportsbook operator, and Oddin.gg, a B2B esports betting provider, have announced a new r..
The multi-year agreement will see the firm add the Australian Open, Australian Open Qualifying, and other TA tournaments to its library of live betting feeds and trade data.
Through the arrangement, TA will employ Stats Perform's media products, such as Opta Facts, PressBox Graphics, and news services, to reach a larger audience for TA and Australian tennis players on their year-round global tours.
"Stats Perform has a reputation for trust and innovation, making them a clear choice and providing more opportunities for us to reach and engage with our fans," Tennis Australia Chief Revenue Officer Cedric Conelis explained.
Furthermore, Stats Perform's Integrity division will collaborate with TA's own Integrity Unit to monitor all matches for potential match manipulation. This will contain the former's main services for competition and match integrity risk management.
The agreement is the latest addition to Stats Perform's tennis rights portfolio, which also includes the WTA Tour, Wimbledon, ITF Davis Cup World Group, and Billie Jean Cup.
Stats Perform CEO Carl Mergele stated, "Our focus is on extending the incredible entertainment on the court or pitch, to help those in the sports industry capture more fan attention, for longer."
"We are honoured to have been chosen to work with Tennis Australia - an organisation which shares our goal of protecting and elevating the fan experience, for new and existing tennis audiences across the globe."
La Liga, Spain's top-flight football division, extended its cooperation with Stats Perform for another five years in August of 2018.
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Betsson, a sportsbook operator, and Oddin.gg, a B2B esports betting provider, have announced a new r..
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