Betsson and Oddin.gg launch an esports alliance.

Betsson and Oddin.gg launch an esports alliance.

Betsson, a sportsbook operator, and Oddin.gg, a B2B esports betting provider, have announced a new relationship. Oddin.gg will now offer the group with its odds feed and esports statistics.  

Through this most recent agreement, Oddin.gg hopes to increase brand recognition across several Betsson platforms worldwide.

It has been a busy H1 for the esports provider, which became a member of the International Betting Integrity Association (IBIA) in February. More recently, in May, the business added a new eSimulator feature and broadened its content partnership with Betby.  

Managing Director and co-founder of Oddin.gg Marek Suchar discussed this most recent partnership, saying, "We are honoured to be chosen as a partner by Betsson, a prestigious top tier operator with gaming licences across 23 countries and a team of over 2,200 professionals." Our collaboration with Betsson is evidence of our dedication to and proficiency in the esports industry. 

"We are pleased to provide our sophisticated odds feed and comprehensive data to this initiative, as we share Betsson's objective of providing the best client experience in the business. For Oddin.gg, collaborating with yet another elite regulated operator eager to capitalise on esports' potential represents a huge accomplishment.  

This agreement is the most recent in Betsson's series of sports-related partnerships; in April, Betsson.sport partnered with Torino Football Club, a Serie A team. The group had also named football star Francesco Totti as an official brand ambassador a month earlier.