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Betsson, a sportsbook operator, and Oddin.gg, a B2B esports betting provider, have announced a new r..
With bet365 providing fans in the UK, Ireland, and Australia with exclusive odds, leaderboards, and player information, the partnership is the Tour's first OBO outside of North America.
All PGA Tour media outlets, including Discovery channels in the UK, Ireland, Australia, and Canada, will feature Bet365 logos and branding.
"We are excited to work with bet365 to expand the Tour's sports betting initiatives outside of North America," stated Scott Warfield, vice president of the PGA Tour Gaming.
Being at the forefront of in-play sports betting in golf, Bet365 is positioned for massive development. They were the first operator to incorporate the Tour's official in-play betting offering. The Tour never stops searching for fresh ways to engage with fans through innovation.
The arrangement grants bet365 the opportunity to advertise through Tour media and its partner platforms, in addition to the right to use PGA Tour marks.
The bet365 group is thrilled to be collaborating with one of the most recognisable companies in international sports. A bet365 representative stated, "Bet365 will work to maintain providing our golf customers with a market-leading in-play experience throughout this partnership with PGA Tour, both across our global sites and the PGA Tour platforms."
Customers may now engage in interactive, in-play golf betting thanks to the IMG Arena golf betting technology, which was initially implemented by sports betting company Bet365.
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Betsson, a sportsbook operator, and Oddin.gg, a B2B esports betting provider, have announced a new r..
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