Betsson and Oddin.gg launch an esports alliance.
Betsson, a sportsbook operator, and Oddin.gg, a B2B esports betting provider, have announced a new r..
For the 2023–2024 season, Parimatch, an online sportsbook and casino, and Leicester City Football Club have extended their cooperation.
Parimatch will have its branding on pitch-side advertising boards, interview backgrounds, and website banners throughout King Power Stadium as the Official Betting Partner of Leicester City.
Parimatch will also get the rights to offline and online advertising, as well as hospitality partnerships.
"We are delighted to continue working with Leicester City Football Club and to be their Official Betting Partner for another season," stated Filip Pirozenok, Head of Parimatch UK.
"Our partnership with Leicester City guarantees Parimatch access to Championship advertising, while also enabling us to provide our customers with special promotions, contests, and giveaways."
Additionally, Parimatch has affirmed that it will be Chelsea FC's Official Betting Partner for the 2023–2024 campaign.
"We've enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we're delighted to extend our partnership with them," stated Leicester City's Head of Partnerships, Harj Hir.
"Over the past few years, we have worked together to raise each other's international profile, and we are excited to build on that success."
Parimatch had its operations in Ukraine halted earlier this year as a result of the Ukrainian government's intervention.
This came after an inquiry revealed purported connections between Parimatch and Russia.
President Zelenskky responded to the petition that was started in order to lift the penalties against Parimatch after it had 25,000 signatures.
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Betsson, a sportsbook operator, and Oddin.gg, a B2B esports betting provider, have announced a new r..
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