Betsson and Oddin.gg launch an esports alliance.
Betsson, a sportsbook operator, and Oddin.gg, a B2B esports betting provider, have announced a new r..
The programme, #AuCoeurDuFootball, will be renamed #AuCoeurDuSport - meaning 'Sports at Heart' - and will save each team an average of €2,500 ($2,676).
Adrien Julian, Head of Corporate Affairs France for Kindred Group, stated: "Being at the heart of local communities, Kindred believes that grassroots sports play an important role in society.
"Given the pandemic's long-term impacts, which have disproportionately impacted amateur teams, it only makes sense to enhance our commitment and expand our support beyond football.
"Unibet is happy to continue to outfit thousands of athletes, both men and women, across France. All shirts will also include messaging on responsible gambling as part of Kindred's larger Journey Towards Zero initiative."
Meanwhile, Laurent Latour, Secretary of FC Chancelade Marsac, stated: "To yet, we estimate that we have saved approximately EUR 3,500 on shirts, equipment, and supplies.
"This is certainly a large budget for our team, allowing us to purchase a high-quality Adidas uniform. In addition to the kits, #AuCoeurDuSport has helped to bring people together through a photo shoot for the Unibet Awards and meetings with the other selected teams in the operation."
Since 2019, Kindred has provided comparable help to approximately 780 groups in France; additionally, the registration date for basketball and football teams is February 28.
Kindred has disclosed that it made £305 million in total group sales in Q4 2022.
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Betsson, a sportsbook operator, and Oddin.gg, a B2B esports betting provider, have announced a new r..
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