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Imagine Live, a live casino provider, has revealed plans to build a new studio in Romania. The supplier aims to open a new studio in Bucharest, the country's capital, where it will create "innovative live dealer experiences," game shows, and traditional table games.
The Malta Gaming Authority (MGA) granted the company a Type 1 Maltese gaming licence back in December. This licencing extends to games of chance such as baccarat, blackjack, and classic roulette. Imagine Live is granted regulated access to markets in Finland, Germany, and Poland, among other countries, through the MGA licence.
Imagine Live's most recent action will see Romania added to its list of European domains.
In recent years, Romania has grown in popularity as a location for iGaming, and the last two months have seen a noticeable increase in activity. By forming new partnerships with local operators, companies like Octoplay, Hacksaw Gaming, and BGaming have increased their market share; nonetheless, this is only a small sampling of the market activity.
We conducted an interview with Anna-Maria Baciu, a member of the Romanian National Chamber of Intellectual Property Attorneys and an intellectual property lawyer, for the February print issue of Trafficology. She described how the Romanian National Gambling Office (ONJN) had issued 475 Class 2 licences, of which "between 140 and 150 licences issued for software/game suppliers, with around 25 issued in 2023 alone."
She did, however, also emphasise the potential long-term effects of higher taxes on the market.
Imagine Live CEO Pavel Maria commented on the planned studio: "Imagine Live is committed to expanding the possibilities for live dealer games, and the establishment of a new studio in Romania is evidence of that dedication.
"Romania provides an ideal backdrop for innovation in the gaming sector and our new studio, which will be located right in the heart of Bucharest, will undoubtedly elevate the live casino experience for players."
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