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Entain names Brian Lancey as the head of marketing for the esports company Unikrn.

Entain names Brian Lancey as the head of marketing for the esports company Unikrn.

Entain names Brian Lancey as the head of marketing for the esports company Unikrn.

As the company's Chief Marketing Officer (CMO), Lancey will rely on his background to help Entain capitalise on the growing esports betting market. Entain is situated in Seattle.

In October 2021, Entain successfully acquired all of Unikrn's assets, including its platform, goods, technology, and brand. This allowed Entain to greatly increase the scope of their esports offering.

As a result, Lancey has been given the job of growing the company and overseeing its marketing initiatives, a role for which he is very equipped.

Prior to joining Entain as CMO for Unikrn, he was Partner and VP of Strategic Marketing for Brand Synergy Group, and Vice President for Global Sponsorships and Consumer Marketing at Mastercard.

Lancey posted on LinkedIn, saying, "I am excited to share that I joined Entain's esport team, Unikrn, as the Chief Marketing Officer."

"Entain, a leader in gaming, betting, and interactive entertainment worldwide, is setting the standard for the future of the sector. Building the esports industry with the amazing team and motivating leadership is something I'm looking forward to.

Lancey's hiring coincides with a platform redesign for Unikrn. A notice that appears when one tries to access the businesses' website says, "We're currently renovating our award-winning platform for you." One of the biggest betting and gaming firms in the world, Entain, will power our new features!

"In an unprecedented move that will bring you an unprecedented number of new esports & gaming experiences, we'll be joining major brands like Ladbrokes and bwin."

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